Volunteers help make the Downtown Walla Walla Farmers Market a success . If you would like to receive more information about becoming a member please call us at 509-529-8755 or e-mail us at email@example.com.
Mail: 109 East Main, Suite 302T
Walla Walla, WA 99362
Our mission is to promote the history, culture and commerce in the downtown. Our purpose is to maintain a comprehensive downtown revitalization strategy following the Main Street Four-Point Approach structure, which includes implementing a balance of activities in the areas of organization, promotion, design and economic restructuring, In the course of our duties we produce events; coordinate with all the other economic development organizations and governments; act as fiscal agent for the Small Business Development Center; strengthen the downtown by soliciting retailers and businesses; make every effort to improve the infrastructure of the downtown and work to increase friends and membership to our foundation.
Board of Directors
Main Street Approach
Elio has been Executive Director of the DWWF since July of 2007. He was previously a senior executive for 35 years in the media field in both Canada and the United States. His specialty was revitalizing newspapers – turning failing businesses into profitable, wide-read publications. Prior to arriving in Walla Walla he co-authored a self-help book, "Finding Your Soul At Work, At Home, and When You’re Alone." He also conducted courses and seminars on business. Elio has managed up to 2,000 employees in his professional life.
Events & Public Relations Manager
Born and raised in Walla Walla, Gina moved back to her hometown after being gone for more than 30 years. For the last nine years, she worked for the Washington State Legislature and is a past board member of the Washington Trust and Historic Preservation Board and the Whidbey Island County Readiness to Learn Board. Gina is a current member of Farm Bureau, Washington Wheat Growers, The Heritage Caucus, Whidbey-Camano Land Trust and the League of Women Voters. Gina is the daughter of the late Bill Grant who served as our State Representative for 22 years. Her family homesteaded east of Walla Walla in 1859 and is still farmed by members of the Grant family today.
Membership Manager & Program Coordinator
Becka has extensive managerial, accountant procedure and customer service background. As a past small business owner, Becka is a perfect fit for DWWF.
Matt and his wife Tanya have owned and operated Walla Walla Sew & Vac & Spa downtown for 21 years, and has been intimately involved with the historic restoration of his building at 102 E Main. Matt will contribute a downtown retail merchant and property owner’s perspective in his service to the Foundation.
Doug was born and raised in Walla Walla and is a fourth generation Walla Wallan. Doug is a retailer, farmer, businessman, property owner and historian. He is married to Malinda and has three boys. He served on the Historic Preservation Commission for 12 years. He was also president of the Kirkman House Museum for 12 years. He is past president of the Walla Walla Historical Auto Club and was a member of the Sesquicentennial Committee. He is presently on the Design Committee for the Downtown Walla Walla Foundation and is currently Chairman of the World War II Memorial Committee.
CFO, Banner Bank
Lloyd has been with Banner Bank – in Walla Walla – since the mid-90s and now serves as Chief Financial Officer. Banner Bank was the first local company to take advantage of the Main Street Bill, allowing businesses to make a contribution to a community-based revitalization organization and receive 75% of that amount as a credit toward their state B&O taxes. In 2006 Banner contributed $133,333.33 to the Downtown Walla Walla Foundation, allowing them to receive a $100,000 credit on their 2007 B&O tax bill. Banner Bank has consistently contributed $65,000 toward the Foundation’s revitalization efforts since 2007.
Owner, Williams Team Homes
Brenda Williams: Brenda is the principal broker and owner of Williams Team Homes real estate office in downtown Walla Walla, and has a long history of service to the community, serving as a Chamber Ambassador as well as on the YWCA Board of Directors. Brenda also runs a blog, 365 Things To Do In Walla Walla Washington, which features downtown quite frequently!
Owner, WorthFit Studio
Laura Angulo has been in the fitness industry for over 14 years. She owns WorthFit Studio located on Main Street in Downtown Walla Walla. Laura and her two daughters instruct group classes, including Cardio Kickboxing, circuit training, Zumba, Boot Camp classes, and last but not least, the amazing 12-Week Challenge. Born in Mexico and raised in a Spanish-speaking home, her heart leans towards the Hispanic community, educating her clients, in both the English and Spanish language, on how to lead a healthier lifestyle. When she isn't at the studio, she is usually at home spending quality time with her two daughters or practicing Zumba choreography.
From the beginning, the DWWF has enjoyed a good working relationship with the City. Jim brings both his perspective on the Council and a wealth of professional experience in public planning. We welcome Jim as the Council Liaison.
City Council Representative
Retired Electric Utility Manager
Mike was born and raised in the Walla Walla valley. He graduated from Washington State University and worked for the City of Milton-Freewater for 33 years, serving the last 16 years as the electric utility manager. During his career, Mike served as an officer and board and committee member on various electric utility industry organizations, Milton-Freewater Chamber of Commerce President and Board of Directors member, past president of the Walla Walla Cruisers car club, and co-chairman of the Wheelin' Walla Walla Weekend car show. As a new Board member, Mike looks forward to working with the other Board members, Downtown Foundation staff and the community volunteers on our many projects.
President, Baker Boyer Bank
Mark is a CPA, financial advisor, and investment manager. In addition, Mark holds a Bachelors degree from the University of Washington. His background includes tax, trust, and estate planning, consulting Fortune 500 companies at Ernst and Young, as well as financial and charitable advising for Whitman College. Mark is a frequent commentator on Bloomberg and CNBC financial television programs.
David is an attorney with the law firm Minnick-Hayner, where he focuses his practice on business and commercial litigation, tax controversy and guardianship matters. He has practiced law for 32 years in Washington, D.C., Seattle and now Walla Walla. David moved to Walla Walla in 2002 from the Seattle area. In the time he has lived here, David has witnessed the resurgence of the downtown area and the emergence of Walla Walla a noted tourist destination. The things that brought David to Walla Walla in the first place – a smaller city with a strong sense of community, and a great place to raise kids – remain one of the most attractive aspects of this community.
Vice President, Baker Boyer Bank
Pat was born and raised in Walla Walla and is proud to call it his home. Pat is employed at Baker Boyer Bank as a Vice President and Business Banking Team Leader in the downtown Walla Walla branch. Pat holds a Bachelor’s degree in Finance from Linfield College as well as a degree from the Graduate School of Banking in Colorado. Pat believes in the power of community involvement and is excited for the opportunity to be a part of the Downtown Walla Walla Foundation in order to give back to the community that helped raise him.
Owner, World Wide Travel Service
Paul owns and operates World Wide Travel Service in Downtown Walla Walla. He was born and raised in Walla Walla and is a graduate of the University of Washington. Paul has been actively involved in many community activities and recently completed 13 years of service as a Port Commissioner for the Port of Walla Walla. During that time, he also served as a board member and President of the Washington Public Ports Association. Currently, Paul isco-chairing the Walla Walla Public Schools Community Facilities Task Force. Paul's wife Jody, works along with him at the travel agency and is an RN, who also teaches CPR and First Aid. They have four grown daughters (Heidi, Holly, Hilary, and Haley) and three grand dogs (still waiting for a grandchild).
Vice President, CFO Key Technology
Jeff has approximately 30 years of experience in the accounting and finance area. He has held several high level executive roles including CFO, Corporate Controller and Treasurer for several different companies in the Portland metropolitan area. His expertise is with public, high tech manufacturing companies. Jeff moved to the Walla Walla valley in the spring of 2012 and thoroughly enjoys the community. When he is not working he enjoys spending time with his family and can often be found on the local golf courses on the weekends.
Downtown Walla Walla Foundation follows The Main Street Four-Point Approach® set forth by the National Main Street Center, part of the National Trust for Historic Preservation, a privately funded nonprofit organization that works to save America's historic places. The Main Street Four-Point Approach is as follows:
Organization establishes consensus and cooperation by building partnerships among the various groups that have a stake in the commercial district. The most effective Main Street programs get everyone working toward the same goal. With this level of collaboration, your Main Street program can provide effective, ongoing management and advocacy for your downtown or neighborhood business district. Through volunteer recruitment and collaboration with partners representing a broad cross section of the community, your program can incorporate a wide range of perspectives into its efforts. A governing board of directors and standing committees make up the fundamental organizational structure of volunteer-driven revitalization programs. Volunteers are coordinated and supported by a paid program director. This structure not only divides the workload and clearly delineates responsibilities, but also builds consensus and cooperation among the various stakeholders.
Promotion takes many forms, but the goal is to create a positive image that will renew community pride and tell your Main Street story to the surrounding region. The techniques we teach, and the variety of tools at your disposal, will help to rekindle the vitality of your community. Promotions communicate your commercial district's unique characteristics, its cultural traditions, architecture, and history and activities to shoppers, investors, potential business and property owners, and visitors.
Design means getting Main Street into top physical shape and creating a safe, preserving a place's historic character, inviting environment for shoppers, workers, and visitors. Successful Main Streets take advantage of the visual opportunities inherent in a commercial district by directing attention to all of its physical elements: public and private buildings, storefronts, signs, public spaces, parking areas, street furniture, public art, landscaping, merchandising, window displays, and promotional materials. An appealing atmosphere, created through attention to all of these visual elements, conveys a positive message about the commercial district and what it has to offer. Popular design activities also include instilling good maintenance practices in the commercial district, enhancing the district's physical appearance through the rehabilitation of historic buildings, encouraging appropriate new construction, developing sensitive design management systems, educating business and property owners about design quality, and long-term planning.
Through economic restructuring, we can show you how to strengthen your community's existing economic assets while diversifying its economic base. Successful communities accomplish this by evaluating how to retain and expand successful businesses to provide a balanced commercial mix, sharpening the competitiveness and merchandising skills of business owners, and attracting new businesses that the market can support. Many Main Street programs also achieve success through creative reuse of historic properties. Converting unused or underused commercial space into economically productive property also helps boost the profitability of the district. The goal is to build a commercial district that responds to the needs of today's consumers while maintaining the community’s historic character.
In 1984 the Downtown Walla Walla Foundation was formed as the Walla Walla Main Street Foundation
The Foundation hired its first executive director, Dwight Van Fleet and he stayed until December of 1988. The Foundation and the Italian Heritage Association sponsored their first Italian Heritage Fiesta.
The Foundation worked with ten local banks to establish a $350,000 low interest façade loan program. It was also the first year of the Summer Concert series on Friday afternoons.
The first Main Street May Fair was held in conjunction with the Balloon Stampede. Main Street Banners were installed and the Foundation completed the “Walla Walla Redevelopment Plan”. Jacobi’s restaurant (the Northern Pacific Train Depot) was renovated as was the Snyder Crecilius building.
Karen Waltz was hired as executive director from July to November. The Foundation hosted the first Multicultural Heritage Festival. The initial work began on the Local Improvement District (LID). Bruce Buchanan was hired as director in December of 1989 and remained in that position until December of 1993. Pioneer Title was renovated in that year as well.
The general Obligation Bond failed and the worked continued on developing the LID. The Center for Sharing was renovated, Crawford Park was completed and the Downtown Trick or Treat was restarted.
The Liberty Theater was restored and the Bon Marche expanded. City Council approved the LID, contracts were awarded and construction began. The Fireman Statue was erected at Crawford Park and the initial effort began to recruit the Corps of Engineers into the downtown.
The name was change to the Downtown Walla Walla Foundation. The streetscape improvements were completed. A new addition was added to the First Congregational Church, the Harold building was renovated and the Foundation cosponsored the first annual Jingle Bell Run with the United Way. The DWWF was accepted as a partner Level Program with the State Main Street Program.
The Heritage Square Park was completed and the first of many street dances occurred. The “Out to Lunch” afternoon concert series began. The Walla Walla Hotel was renovated and converted to second floor apartments. The Foundation started Walla Walla Village and Ornament series.
The Foundation sponsors the first Walla Walla wide screen and the Whitehouse Crawford building was restored. Walla Walla was named a GAMSA semifinalist for the second year. The Foundation worked with the County to improve the design of the new justice building.
The first “Taste of Walla Walla happened and the Living Tree was planted. The newly restored Marcus Whitman Hotel and Conference Center opened and the Foundation hosted the State Downtown Revitalization Conference at the hotel. Walla Walla Foundation won the Great American Main Street Award and three new bronze statues were installed downtown.
Wheelin’ Walla Walla spun off to own group and the Foundation cosponsors ArtWalla. Two more pieces of public art were added to the downtown. Walla Walla was named Sunset magazine’s “Best Main Street in the West”. The CLG ordinance and the zero setback ordinances were passed. The initial work with the Planning Commission on downtown development guidelines was begun. Diagonal parking was extended on Main Street from Palouse to Issacs. The Denny building, the Naimy building and the Drumheller building were restored. The DWWF introduced the new Downtown Walla Walla Visa.
The initial funding and organizational effort for a new 20-year downtown Master Plan was started. Three additional pieces of public art were installed as part of the Blue Mountain Arts Alliance ArtWalla project. Taste Walla Walla moved to the Court House lawn. A new cover was installed over the Crawford Park stage. Walla Walla successfully retained the Bon Marche remaining in the downtown. The first phase of the Main Street sewer and water replacement initiative was completed.
The new 20-year Downtown Master Plan was adopted and the second phase of the Main Street sewer and water replacement work was completed. The Downtown Endowment fund was started with an initial gift of $100.
Our mission is to promote the history, culture and commerce in the downtown. Our purpose is to maintain a comprehensive downtown revitalization strategy following the Main Street Four-Point Approach structure, which includes implementing a balance of activities in the areas of organization, promotion, design and economic restructuring.
In the course of our duties we produce events; coordinate with all the other economic development organizations and governments; act as fiscal agent for the SBDC; strengthen the downtown by soliciting retailers and business; make every effort to improve the infra structure of the downtown and work to increase friends and membership to our foundation.
Parking has been an issue in the downtown for over a decade. In the last two years we convinced the city to do angle parking on Alder (similar to the parking style on Main St.). We helped them find the money for the research and the implementation.
When Alder’s work is completed (paving, traffic lights, light posts) there will be an additional 55 to 60 new parking spots.
For a few years we have been working with the Port of Walla Walla to help us plan a parking structure. Drawings were done and the structure will cost anywhere from $3 million to $6 million. The Port Commissioners continue to believe that it is critical for downtown prosperity and they are working with the DWWF to find a solution.
Our mandate is small business. Most of our retailers and businesses in the downtown are small business. The Farmers market is basically only small business. We are the fiscal agent of the Small Business Development Center that is focused on helping small business. We contribute financially to the SBDC and we are responsible for getting other businesses to contribute in cash or in kind to the SBDC. The SBDC is located in the Walla Walla airport.
We believe that ALL of the money we spend is for promoting the downtown. All of our events occur in the downtown and the object is to bring people to our downtown to enjoy the art, architecture and shopping. We believe the combination of all of our events (Feast, Chefs Table, Macys Parade, Summer Concerts, Halloween, Wheelin’) attract nearly 20,000 people every year. We also advertise outside of our Valley to promote the events in our downtown.
To be effective, we always have to be thinking of the future. For a couple of years we have been working with the city to work on the infrastructure of the downtown. In 2015 nearly $3 million will be spent on traffic lights, pavement, lining the streets for angle parking and erecting old style lampposts. The DWWF has also formed an LID (Local Improvement District) to determine what else we can do to improve the infra structure and beauty of the downtown. The plan of that LID is to enhance the infra structure from Palouse to fifth down Main and down Alder and including all the side streets joining the main two streets.
In an effort to increase upper story living quarters in the downtown, the Design Committee of the DWWF developed a manual for property owners and developers to help promote the growth of people living in the downtown. The Design Committee won two awards for their work on this subject.
In addition, a few DWWF board members are on the Mill Creek Task Force to determine how we can make Mill Creek more safe and useful.
Great American Main Street Award –semi-finalist -- National Trust for Historic Preservation
The Great American Main Street Award - National Trust for Historic Preservation
Arbor Day Award- Washington Arbor Day Council
Best Main Street in the West - Sunset magazine
Distinctive Destination - National Trust for Historic Preservation
Best Economic Restructuring Story – Department of Community Trade and Economic development
Excellence in Downtown Revitalization Award – National Trust for Historic Preservation
Friendliest Small Town in the U.S.- Rand McNally/ USA Today
Top Ten Great Neighborhood – American Planning Association
Excellence on Main Award for Downtown Walla Walla Residential Guidelines – Washington State Main Street
The Governor’s Smart Communities Award – Washington State
Produce & Plants
Artisan Crafts & Services
Peace of Love Jewelry
Rosy Toeses Crochets
Thompson Family Acupuncture Clinic
Tru Gould Designs